A man in a blue suit and glasses and a woman in a light pink dress holding a bouquet of flowers away from greenery.

About the Designer

Hi, I’m Ali Huf! I’ve always loved the process of taking fabric and shaping it into something meaningful. Over the years, that curiosity turned into a real passion for garment construction. This passion led me to establish Alchemy & Ivory, where the name truly reflects my mission: to perform the art of alchemy by turning ordinary materials into extraordinary pieces.

I grew up in the St. Croix River Valley and went on to earn a degree in Apparel Design and Development from the University of Wisconsin–Stout, along with a Bachelor’s degree in Business from the University of Wisconsin–River Falls. I’ve spent the past eight years working professionally in garment construction, and what I enjoy most is collaborating with clients to bring their ideas to life. At Alchemy & Ivory, my goal is to create pieces that help people feel like the truest and most confident version of themselves.